Beenie Man earns first US Gold certificate for ‘Who Am I’

November 18, 2023  -Almost three decades after it was first released, ‘Who Am I (Sim Simma)’, the hit single from Dancehall veteran Beenie Man, has been certified gold in the United States for sales exceeding 500,000 copies.

The certification was issued on November 15.

‘Who Am I’, which is featured on Beenie Man’s 1997 Grammy-nominated ‘Many Moods of Moses’ album, was produced by Jeremy Harding and is featured on the popular Playground rhythm.

The track helped to introduce Beenie Man to the world as a new reggae star in the pages of Newsweek and other major media outlets. He used a portion of this song in his reggae fusion single “Girls Dem Sugar” featuring Mýa which was released in 2000.

The song reached No. 10 in the UK Singles Chart and was his first top 40 hit in the UK. On the US Billboard charts, the song reached No. 6 on their Hot Rap Singles chart. On the Hot R&B singles chart, the song reached No. 15.

It was also featured on the NBA 2K22 soundtrack.

‘Sim Simma’ challenge

The hit song saw an increase in streams and sales this summer when the #SimSimmaChallenge took the internet by storm and went viral on TikTok.

The game is played when a person phones an unsuspecting friend and says “sim simma,” a reference to the dancehall artist’s iconic line. The person then patiently awaits their friend to complete the sentence by responding with, “who got the keys to my Bimma?”

Many celebrities including American musicians Ciara and Kelly Rowland, Kim Kardashian and Vanessa Bryant joined the challenge.

The challenge went viral just weeks before Beenie Man’s 19-track album Simma was released in August. Mya, Dexta Daps, Shenseea, Shaggy, Popcaan and Sean Paul are among the star-studded collaborators who are featured on Simma.

The album is nominated for best Reggae Grammy at the 2024 Grammy Awards next February.

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